Archive for February, 2006

Meet The Blog & Feed Search Engines

February 28th, 2006

Detlev Johnson of Position Tech moderates this session that gives attendees a chance to hear from representatives who operate major blog and feed (RSS/Atom) search engines and about how they operate. Speakers include: Adam Hertz of Technorati, Mark Fletcher…

Advanced Search Term Research Tools

February 28th, 2006

Moderated by Rebecca Lieb – ClickZ Christine Churchill - KeyRelevance “How many people thin k that keyword research is the most exciting/sexy part of search marketing? (laughs) KW selection criteria: relevant to site. Keyword popularity. Stage in buying process (user…

Who’s Watching Whom: Search & Privacy

February 28th, 2006

Jeffrey Rohrs mods. Danny Sullivan, Tim Wu from Columbia, Sherwin Wiy from EPIC and Ramez Naam from MSN are the panelists. Danny rambles on some search history and privacy in 3 minutes to introduce himself. Sherwin discusses EPIC, which was…

Duplicate Content Issues

February 28th, 2006

Moderated by Danny Sullivan – Search Engine Watch and organizer of the conference. Moved into large room…filling up nicely. Introduces topic and first speaker. Anne Kennedy – Beyond Ink. “Double Trouble - How to avoid duplicate content Penalties.” What it…

Practical Copyright & Trademark Guidance for Webmasters and SEMs

February 28th, 2006

They moved this session from the big room upstairs the the small room. Duplicate Content session is the one to be at, and I am not there, but the rest of the conference is. I am glad Ben will be…

Blog & Feed Search SEO - Blog Optimization Strategies You Need To Know

February 28th, 2006

Amanda Walington starts the session with a question about how many bloggers are in the room right now. A good majority raises their hands. She starts with the Book of Blog Truths (or untruths). The truths are a blog must…

Google thinks for its user?.

February 28th, 2006

…which is great if you cant type, dont know much about the internet or how SE work, however which sucks if you have half a brain cell…

I found this at the german Abakus Forum. Someone was searching for “Haed Modelle 06/07. Now below there is a suggesten in german (which …

Search Ad Buyers Forum aka Search Marketing Style Council

February 28th, 2006

This session covers what’s new in the world of paid listings and other search advertising programs with moderation duties handled by Dana Todd of SiteLab. Dana and the panel give this session a “fashion” theme since it was fashion…

Auditing Paid Listings & Click Fraud Issues

February 28th, 2006

The moderator begins by introducing the people on the panel. It is a wide group of people that expertly represent those that are doing something about or with paid search and click fraud issues. He also talks about the…

Search Algorithm Research and Patents

February 28th, 2006

Moderated by Detlev Johnson – Position Technologies. Very small room for this topic…full already 5 minutes before the start. (added- when I left the session a little early, there were literally 50 people standing outside the room by the door…

Reputation Monitoring & Management

February 28th, 2006

Rebecca Lieb from ClickZ is the moderator. Rob Key from Converseon is up first. Search impact on brand repuation: - 92% of journalists use search engines to research stories - missed other points… - How you are being defined is…

Pundits On Search

February 28th, 2006

Danny Sullivan is the moderator on this panel, and looking by the list of speakers, this one should be funny - high expectations guys. So 6 minutes late, we begin… (danny???) He said we need to stop persecuting people with…

SES NYC 2006, Day 1.5

February 28th, 2006

So I peeked in the pub around the corner; not many SEO faces were there. Then I heard that Scoble was in town and was looking to hang. So I rang him up and he came over to the conference hotel, and we talked (along with Jackson F. of self-publishing …

SES NYC 2006, Day 1

February 28th, 2006

So I get my conference bag, and immediately I did what I always do: look through the included material for spam sites. I found one spam company pretty quickly.
The conference has been a blast so far. Last night, I hung out with SEOs until 3:30 a.m. talking about …

Google at SES NYC 2006

February 28th, 2006

Okay, if you?re a Google-holic, there are lots of Googlers speaking about lots of topics during SES. Here?s the ones that I know of:
Monday
- Contextual Ads - Emily White
- Lunch with Googlers - Matt Cutts, Vanessa Fox, Aaron D’Souza
Here I am pointing to it:

Tuesday
- Pundits on Search - Matt Cutts
- …

NYC, here I come!

February 28th, 2006

Okay, I walked into a restroom and it was flooded. I was approached by a gray-market cabbie whispering ?Taxi? to everyone that walked by. I?m in a room where they?re turning off the water to the sink, shower and toilet from 12:01 a.m. to 5 a.m to make repairs. And …

BtoB Tactics

February 27th, 2006

The B2B Tactics session explores the unique marketing needs for business to business marketers moderated by Detlet Johnson of Position Technologies. First up is Chris from ClearGauge. Who asks, what’s different about BtoB? Business to business online marketing is a…

Ads Beyond Search

February 27th, 2006

Moderated by Rebecca Lieb, ClickZ Network. Smaller room…almost full. This session has 4 marketers from major agencies that will present case studies of campaigns related to search, but that search is by no means the whole or central component of…

Barry Diller’s take on Latin America and Spanish searchers

February 27th, 2006

After the keynote, which Barry also covered, I got the opportunity to get introduced with Barry Diller and spend a couple minutes with him. So I asked, “what is your vision in all of this for Ask with regards to…

Search Head Or Search Tail? Getting The Mix Right

February 27th, 2006

Misty Locke mods this one up. Kevin Lee from Did-It.com is the first of two speakers on this session, he starts. Capturing the tail, there are millions of searches every day that are unique. These tail keywords and phrases are…

5 Seconds to Check In

February 27th, 2006

Conference is going great - it’s hard to keep warm in the room the sessions I’m covering are in - must be about 63 degrees so folks are sitting on their hands and rubbing together to stay heated.
Barry Diller’s talk from …

Searcher Behavior Research Update

February 27th, 2006

I have been looking forward to this session today. I covered the first session on this research last year here at New York SES which was met with great enthusiasm. It will be interesting is see how things have…

Winning a Bid War

February 27th, 2006

Moderated by Chris Sherman, Search Engine Watch Intro: SEM’s have the perception that they are in control of their own destiny, but reality shows that the others who are competing for your terms actually will guide your strategy. The focus…

Rich Media and Video Ads

February 27th, 2006

Rich media and video are rapidly becoming de facto components for online campaigns of all types. In this session, agency experts will examine and illustrate with case studies what kind of campaigns benefit most from using video; how best to…

Podcast Search

February 27th, 2006

Detlev Johnson is moderating this session. He describes how big podcasting will be… Amanda Watlington from Searching for Profit is up first. - Podcasting is not really new, it is sound, portable, rss and tools to manage it. - Podcasting…