Archive for February, 2006

The Search Landscape

February 27th, 2006

Moderated by Gord Hotchkiss of Enquiro. Welcome to “an interesting look at what is happening in the search landscape.” 3 people from 3 different companies who’s job it is to analyze what people do online. Large room, about 75% full….

Blogs, CGM, and Buzz

February 27th, 2006

Dave Balter from BuzzAgent is up first and he is here to talk about what people are doing and why. He starts with some definitions. He puts up a picture of Paris Hilton, as a good viral marketing example. Using…

Targeting Search Ads By Demographics & Behavior

February 27th, 2006

Detlev Johnson moderating this sessions, gives the brief introduction on what this session is all about. FYI - I covered this session in SES Chicago, look it up for things I may have missed here. Jed Nahum from MSN Search…

Multichannel Metrics

February 27th, 2006

Moderated by Rebecca Lieb, ClickZ Network. Smaller room, very full. Welcomes everyone. Decided to try something new this year…wanted to dedicate a few sessions in Day 1 to look at search in a broader advertising context. Interested in feedback. One…

Contextual Ads

February 27th, 2006

As part of the SES Advertising Track, this session covers the considerations for running your PPC ads in a contextual environment. Andrew Goodman moderates and presents. Other speakers include: Brady Byrd of NewGate Internet and Peter Hershberg of Reprise Media….

Searchonomics: Serious & Fun Stats

February 27th, 2006

Chris Sherman is moderating this session. This panel talks about the business of search, the trends and so on. Geoff Ramsey from eMarketer. Five Consumer Marketing Trends that are Turning the World Upside Down: (1) Consumer skepticism and resistance to…

Vertical Creep Into Regular Search Results

February 27th, 2006

The moderator opens by asking how many new people are here at SES. About half the room raises there hand that this is their first time. Vertical creep began a long time ago, with Altavista and Ask with hints on…

Keynote: Barry Diller, Chairman and Chief Executive Officer, IAC/InterActiveCorp

February 27th, 2006

Danny welcomes everyone and then lists down all of Barry Diller’s hundred credentials. Danny: The official launch of Ask.com happened today. Why make that change and why not a more radical change? Barry: said, I always loved Ask. It is…

The Viral Copy Report

February 27th, 2006

Brian Clark has posted a 30-page link baiting report on his site, CopyBlogger.Viral Copy: Trading Words for Traffic is your guide to creating content that gets attention. In this free30 page report, you’ll learn: The Four Viral Content Categories Eleven…

Lobby Bar, NYC

February 27th, 2006

Last night, Si and I dropped to the lobby bar to meet a cousin of ours who’s in town for the show - she’s with a California-based web ad & content firm, but she used to be with Skype in London doing press work. Hopefully I’ll get some photos o…

The New Ask; Barry Diller’s Keynote Live

February 27th, 2006

Jeeves who? Teoma who? Welcome to the new Ask.com. Notice no Jeeves. Notice the new side bar. Chris Sherman has the Search Day write up; Ask Looses Jeeves, Gains New Features. Barry Diller will be giving his keynote shortly. You…

February 27th, 2006

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Ask.com is now officially rebranded

February 27th, 2006

I love the new look for ask.com (screenshot below).  It is clean, easy on the eyes, and easy on the brain.  It should help the novices of the world understand what they can do here.  The icons in the toolbox on the right side of the page couldn’t be easier to understand.
SEW has an excellent […]

Why Did Honda Win the Yahoo! Search Light Award?

February 26th, 2006

I noticed via SEJournal that Yahoo!’s “Search Light Award” was given out yesterday in New York to Honda’s interactive ad agency for their “Element” SUV. What I don’t understand is why……

In New York

February 26th, 2006

Si and I arrived at the Hilton around 2:00pm and went for some lunch at a soup place around the corner. The weather here in New York is terrifically cold, but also beautifully clear, and our room features a view of Central Park (although,…

Google Video Adds 103 Historical Films from National Archives

February 26th, 2006

As I reported at SEW Blog, the folks at Google Video worked out a deal with the US National Archives to add 103 historic films to its Google Video collection. Forums are buzzing about it at Search Engine Roundtable Forums…

Google Payment System Coming Soon at Google Base

February 26th, 2006

I reported late Friday at the SEW Blog that Google Base Soon To Allow Buying & Selling Through Google’s Own Payment System. I was waiting for forum buzz to bring it up over here. We have some threads on the…

A Few New Favorite Blogs

February 26th, 2006

Okay, You all know all the blogs and forums that everyone reads. You may know some of these, but you may have missed some as well, and damn it, I wouldn’t want that because I like ‘em. Since I don’t post one off stuff very often, I’ve built a list of my recent “newer blog” […]

SES NYC This Week

February 25th, 2006

Andy and I will be in New York City this week at the Search Engine Strategies show. This is one of my favorite shows in one of my favorite cities to visit. Andy and I both are speaking on Wednesday….

New $25K SEM/SEO Contest

February 25th, 2006

ShoeMoney just recently posted a teaser on a new original contest he will launch.
?something original…?, ?different…? and ?a new approach?.
Well, I might as well also win that one

Exact Match Domain Names Carrying More Weight in Google…

February 25th, 2006

Post about how Google may place extra weight on a domain name for search queries that exactly match the domain name.

Why Do Search Engines Favor Informational Sites Over Commercial Sites?

February 24th, 2006

Post explaining why I believe search engines prefer to rank informational sites over highly commericial thin content sites.

How do I do Search Engine Optimization for a Small Site?

February 24th, 2006

Tips about how to do search engine optimization for small business websites.

Google’s RK in the XML Data Feed

February 24th, 2006

Jim Westergren sent me an email about his new article on Google’s RK datapiece. Apparently, it was first reported at WMW, but Jim’s done a reasona…

Link Navigation Tracking System

February 24th, 2006

Whitemark posted at Cre8asite about a system that uses link navig…