Archive for April, 2006

Echoeing Click Stream as an Algorithm Validator

April 29th, 2006

Fun commentary, but technology sometimes sucks…Graywolf and I talked with Greg about click stream analysis and its’ potential impact on search engine results positions. Most people that talk about search engine rankings sometimes forget to realize that there are 100’s if not 1000’s variables to tweak in the search algorithms. Disclaimer: generally when I […]

Keotag - A Clever Tag Search Tool

April 28th, 2006

Big kudos to Barry Welford who pointed out Keotag at Cre8asite. The site offers a simple search tool for single-word tags (or combinations of them). It allows for direct, quick queries to 17 different “web 2.0″ type engines (and Google), including Technorati, del.icio.us, Newsvine, 43 Things, etc.
The interface is nothing remarkable, but it’s easy to use, fast and, as I’ve been noting with many of the social tagging/blog search sites, returns far more timely and interesting content than your standard web search engine. It doubles as a decent competit…

Project Pricing

April 28th, 2006

I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations:

Today we are going to break an unwritten rule for agencies, we are going to reveal an important page from our playbook on how we price a project. What is somewhat ironic is that we think it’s a pretty bad rule, that one of the last things we think anyone should hide from a potential client is how your pricing works.

The pricing system they discuss isn’t ex…

Rand Wears Two Hats

April 28th, 2006

Courtesy of Shoemoney, who I really enjoyed meeting in Toronto, it’s Rand wearing both black and white hats!

He’s got a ton of photos from the conference, actually. Besides the one above, I really like this one, where Jeremy and Jenn look like actual Google employees.

Google AdWords Ads Quality Change Based on Commercial Nature Of Keyword Phrase

April 28th, 2006

Yesterday Google announced a “quality change” to the AdWords ad delivery system. Danny Sullivan explained that the ads displayed on a search result page will differ in quantity based on the commercial nature of the keyword phrase. So if a…

Local Traffic Estimator Tool

April 28th, 2006

Earlier this month, I posted about where local results come from, which referenced Bruce Clay’s Search Engine Relationships Chart - Local Edition. One of the search engines listed on that chart is TrueLocal.
TrueLocal has just launced a new tool that “that aggregates and shows users traffic statistics on TrueLocal. Potential advertisers can type in […]

Evidence of related text with links giving rank boost

April 28th, 2006

One of the keyword terms that I track is ?Jim Westergren?. I know what is in the SERPs about that phrase and thus it is easy to track and analyse.
Yahoo query, 35,200 hits.
On the first result is this blog, of course, but on the second is SEO-Fusion.com which is very …

Google Sitemaps Upgraded; Notifications Of Site Penality Added, Kinda

April 28th, 2006

As you already know from my coverage Google has updated Google Sitemaps to include many new features I discussed at SEW blog including; + New verification method + Indexing snapshot + Notification of violations of the webmaster guidelines + Reinclusion…

Search Engine Commemorate Earth Day 2006

April 28th, 2006

Earth Day was this past Sunday and there was a ton of news and blog buzz on the search engines being creative with their engines on that day however, there were no threads in our forums. Today, I finally noticed…

New Google Sandbox Theory: “Flattening Effect of Page Rank Interations”

April 28th, 2006

There is a new WebmasterWorld thread that made it to the front page very quick named Flattening Effect of Page Rank Interations - explains the “sandbox”? I feel like I have to quote the majority of the post for you…

New Google Sandbox Theory: “Flattening Effect of Page Rank Iterations”

April 28th, 2006

There is a new WebmasterWorld thread that made it to the front page very quick named Flattening Effect of Page Rank Interations - explains the “sandbox”? I feel like I have to quote the majority of the post for you…

Contextual Ad Click-O-Phobia Begins To Affect Google & Yahoo! Publishers

April 28th, 2006

A thread at DigitalPoint Forums had an interesting title, Are you click-o-phobic? I never really thought about this. Publishers are so trained not to click on their own ads, it becomes second nature to look at the ads, but never…

Yahoo! Helps Alta Vista’s Babel Fish Swim

April 28th, 2006

I posted under embargo that Yahoo Adds Babel Fish at midnight, Wednesday night. Yahoo! has has revitalized Babel Fish at http://babelfish.yahoo.com/. Babel Fish is a translation tool first on December 9th, 1997 by Alta Vista (see SEW). You can…

High Quality Content - I’ve Got A Golden Ticket (Page)!

April 28th, 2006

One of the last decent musicals to come out of Hollywood for a very long time was “Willy Wonka and the Chocolate Factory”, starring Gene Wilder as Willy Wonka.  Of the many memorable songs in the movie, the one Charlie and his grandfather sing when Charlie discovers he has the fifth golden ticket has stayed with me through the ages.  That song epitomizes the true serendipity that life sometimes shares with us.  When you realize you have a golden ticket in your hand, you feel like you can walk on air.
A golden ticket is an unexpected windfall or opportunity.  You walked into the candy store to buy an ordinary Wonka bar and you walked o…

Debra’s Rundown of Blog Valuations in the Search World

April 28th, 2006

Ms. Mastaler (she of great link building prowess) has delivered a list of blogs in SEO and the search space in general taht she’s evaluated with the largely inaccurate, but totally fun (and hyper-linkbaity) “How much is your blog worth” tool.
We’re doing alright at just over $200K, but SEOBook is up over $675K and Barry’s SERoundtable somehow rates a $2.4mil valuation. The sad part is, poor Debra’s blog is worth… absolute bupkiss. Hopefully …

Poor IE users: Microsoft’s Loss Means Active/Flash Elements are Now Less Accessible

April 28th, 2006

I had to shout out loud on this one, though ZDNET also wrote a nice article about it. Believe it or not, IE’s latest update (went through roughly 10 days ago) has created havoc on the web, for both web designers and end-users. As I type, anyone using Internet Explorer now has to “activate” any flash or active-x element related to their website (EOLAS 521 millions lawsuit anyone?). This means that accessibility wise, our industry is now suffering greatly. Microsoft is very displeased with the decision (duh!) although they probably saw it coming a century ago.

Google Selling Run of Site Ads. Da Vinci Code Quest.

April 28th, 2006

Roger just mentioned to me that Google’s got these new Run of site (on search result pages) ads for "Play the Da Vinci Code Quest on Google."
Just go ahead, run any ole search on google (it’s not contextual, any ole search will do), scroll down to the bottom, and check it out.

Never expeceted this to […]

Review of Andrew Goodman’s Winning Results with Google AdWords Book

April 27th, 2006

Post reviewing Andrew Goodman’s print book on Google AdWords.

Killing Google AdWords Search Arbitrage

April 27th, 2006

Post about Google announcing that on informational search queries they are going to show less broad matched AdWords ads.

Hacking Movable Type to Create and Integrate Advertising Posts

April 27th, 2006

Post about how to hack up MovableType templates to include advertising posts in the content area.

Expedia.com you got mail (I suppose)

April 27th, 2006

According to Matt Cutts some legitimate sites can expect to get notified by the webspam team of their wrong doings…

Will this be applicable to (what a stupid little hidden link) Expedia.com too?

Formal Introduction of SEOmoz’s Speed Demon - Rebecca

April 27th, 2006

Shame on me for taking almost 2 months to post on the addition of Rebecca Kelley to our team at SEOmoz. Rebecca started out as an intern through the Univ. of WA and became totally indispensable. She’s the kind of person who finishes a week’s worth of work in 8 hours, and she isn’t yet overwhelemed by multiple projects to manage, she’s become our go-to resource for everything from competitive research to KW analysis to the grunt work behind linkbait.
Rebecca’s hoping for a very small prince
I’m also…

SEO Poker Tournament. Are You Feeling Lucky?

April 27th, 2006

Wanna try your luck playing poker with some SEO’s including myself?
SEO Black Hat (Quadszilla) has set up a SEO No Limit Texas Hold’em Poker Tournament for Saturday, May 27th at 12:15 Eastern Time at partypoker.com.
Quadszilla has already gotten Shoemoney, JasonD, and DaveN to join, and you should be next on the list.
Quadszilla is also trying to […]

This Item is No Longer for Sale

April 27th, 2006

Post about how outdated products are easier to compete for and still get plenty of search volume.

Do You ‘Do New’?

April 27th, 2006

This post isn’t really about link building, but the strategic decision making that supercedes tactics. I got inspired by JudgeJeffries’ thoughts in Is Google Stagnating? (subscribers only) Just a thought about my main site and my views being almost the…