Archive for August, 2006

Action Tracking by Referral Source & the Linkbait Bump

August 31st, 2006

I’m an analytics junkie. Along with my constant monitoring of email and the blog tracker, I have to admit that I watch referring URLs, unique visitors and Feedburner stats like a hawk. Sometimes I’m on it several times before lunch. This unhealthy obsession has lead to some valuable discoveries over time, including one that I discussed during my sessions in San Jose called "the linkbait bump" and another that everyone who runs a site should be paying attention to - action tracking by referral source.

Action Tracking by Referral Source

Action Tracking by Referring Domain

In the screen capture above (from our analytics provider - Indextools), you can see a list of domains that sent us traffic over the last few weeks, along with the number of SEOmoz membership signups those referrals led to. We only recently began tracking this information, but already you can see some clear patterns, including:

  • Digg, StumbleUpon & Reddit are sending traffic, but fewer than 1/10th of one percent of those visitors sign up for membership (they might be subscribing to the feed, which we don’t currently track through Indextools).
  • The domains that point primarily to our tools (like SEOCompany & WebRankInfo) are responsible for the highest number of signups, but this is to be expected since you have to register to use Keyword Difficulty in particular.
  • SearchEngineWatch, Stuntdubl & SEOBook are amazingly on-topic sources of traffic, which directly bears out in the higher percentages of referrals who become members.

Action tracking is one of the most valuable things you can do on any type of site. Most folks limit its application to e-commerce, but you can see from the data above how valuable it can be, even for a simple blog. Even if you don’t have a membership signup, you could attach the action tracking to your "add comment" link in a blog or to a newsletter signup on a content site. Segmenting that data by incoming referrals (search engines, direct type-ins and links) gives you an even better picture of who’s sending you truly valuable traffic.

The Linkbait Bump

I first talked about this in my SEM via Communities, Wikipedia & Tagging session in San Jose (Barry covered it here). The idea is that after a big piece of linkbait that draws thousands of visitors to your site, a small percentage of those folks will stick around and continue to visit on a semi-regular basis (this is particularly true if you’re delivering fresh, valuable content on a regular basis).

Returning Visitors in 2006

In the screen capture above, we can see that around week 13 of 2006, SEOmoz had some big linkbait that helped to give the site’s visitors a bump that lasted all the way until week 29, when we had another big piece (and we’ve been on a bit of a roll since then, too). This traffic "bump" after the spike is another of the great benefits of creating viral-worthy content, and is a terrific way to grow the popularity of a site.

In my honest opinion, most of the traffic growth from this blog can be attributed to this phenomenon almost entirely - the pattern of spike, bump, coast has repeated itself to varying degrees across our 3 year lifespan. The tricky part has been to continue to deliver great content after a viral piece and maintain the creative energy necessary to prove to visitors that you’re worth coming back to again and again. It’s not an easy sell - people’s time is valuable. You have to make your content so targeted, interesting and worthy of their attention that they can’t look away. It’s challenging and time consuming, but it’s a great way to build a successful site.

How Page Strength Actually Works

August 31st, 2006

When Jeff mentioned the page strength tool helper monkey he pretty much gave out the recipe for our secret sauce.   Rather than trying to cover up this incident, I put together a diagram showing exactly how page strength scores are calculated.   Enjoy!

how page strength works

The Search Pulse Live, Sept. 5th at 5PM EST

August 31st, 2006

Finally, Finally, since wanting to do this since April of 2005, we will be launching our PodCast! In conjunction with WebmasterRadio.FM, we will be starting our show this Tuesday, on September 5th at 5PM (EST). The name of the show,…

12 Easy Quality Indicators to Combine to Prove Trust

August 31st, 2006

There are several quick easy ways to establish some trust for your domain. There are really no excuses to not have most of this stuff for any legitimate business website. It’s so easy and the opportunity cost is extremely low compared to the potential benefits. Read: Yes, this is speculative - but […]



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Are Meta Description Tags Important? Ask Werty…

August 31st, 2006

Friends don’t let friends go without using a meta description on their home page.

Why I Love Working for SEOmoz

August 31st, 2006

Today I’m going to sappify (yes, I just made up a word. Deal with it!) this blog. Why? Well, first of all I’m currently the only female SEOmoz blogger, and even though I tend to fall more on the tomboy side, I can still girly it up a bit from time to time. Secondly, work has been going really well for me lately, which caused me to reflect on exactly why I’m so happy with how things are going. Behold, from not-so-important to super-important, I will share with our loyal readers why I love working for SEOmoz:

1.  I love our office.

I think that the quality of your work and mood are contingent on the environment you’re in. That being said, when I started working for SEOmoz, we worked in a tiny two room office that was rendered even tinier due to the copious amounts of dust and must. Turning my head to sneeze resulted in spraying Matt with spittle (which, by the way, makes for a very cranky web developer). Add in the fact that we were located in a building frequented by shady folks who would hole up in the bathrooms and the stairwell to get drunk or sleep off a hangover, and, well, it wasn’t an ideal work space.

Thankfully, we found a gorgeous office that is more attuned to the young, hip SEOmoz vibe. Now I have to stand up and walk five feet over to Matt in order to sneeze on him (which I do every once in a while in order to help build up his immune system). We have our own  bathroom (complete with a shower, though we’ve currently re-dubbed it the Place Where CRT Monitors Go to Die). Rand has his own office (how snazzy CEO of him!), Gillian and Brandon have their own office, and the rest of us are comfortably sharing a large, spacious room in the middle. I love walking to work and immediately feeling at ease once I step through the door. There’s less tension among everyone because, well, there’s more space between us. If I need to mentally veg out for a minute, I can get up and walk around without disturbing anyone.

2.  SEOmoz treats me like a capable human being.
As Jeff mentioned in an earlier blog post, Rand’s lenient with the work hours. He could give a crap if we come in at 7:00 or at 10:00, as long as we’re willing to make use of the time while we’re here. Most days I go to the gym in the morning and come to work at 9:30 or 10:00, then I stay until around 6:00, sometimes a little earlier, sometimes a little later. If I have a doctor’s appointment and have to come in late or have plans in the evening and need to leave early, it’s no problem because there’s a high level of trust within the company. Rand understands that we have lives to live outside of work, and as long as our work isn’t compromised, he’s okay with being lenient.

Why is this totally awesome? Well, I am largely in charge of my own schedule, and as long as I don’t exploit that freedom and start acting irresponsibly, I’ll continue to be in charge of my own schedule. Rand continually impresses me with how much faith and trust he regards his coworkers. Which leads me to my next point…

3.  I’m appreciated at work.
Most people fear landing some corporate gig where they are rendered a nameless, faceless, unappreciated worker bee. When I was in college, I had the same fear. I was afraid of spending X amount of money on my college education, only to land some entry-level job where I’m treated like dirt.

I applied for a job at SEOmoz before my last quarter of school, and while I didn’t get the position, I did persuade Rand to give me an internship. Hiring an intern is like having a modern-day slave, only instead of getting paid with whip lashes they get paid with college credit. An intern’s Underground Railroad is getting a job offering once the internship is over. I very badly wanted SEOmoz to offer me a job, and I was prepared to swim through a half mile of sludge (much like Andy Dufresne in The Shawshank Redemption) in order to land one.

Did Rand exploit the opportunity of having a desperate-for-a-job college student work for free? No; he treated me like a colleague. In fact, everyone treated me like a coworker and like a friend. When I got hired on as a permanent, full-time employee, their faith in me continued to grow. Yes, I did my share of mundane tasks, and yes, I still do. However, no matter what task I do, be it something mind-numbingly tedious or frustrating but exciting and engaging, my coworkers don’t hesitate to encourage me to do the best possible job I can do.

I don’t want to toot my own horn, but I’m constantly told that I’m doing a great job and that I can quickly pump out consistent, high-quality work. The same goes for Matt, Jeff, and Brandon; we’re all made to feel welcome and appreciated here, whether we spend weeks building a new SEOmoz tool, build a new website for a client, research keywords and build links, or even check the mail and book airfare and hotel rooms. In Rand’s opinion, everyone contributes to the success of SEOmoz. The company is an embodiment of a collaborative effort, and he acknowledges this fact and appreciates us all for it.

4.  I love what I do for a living.
I’ve always stood by the notion that I would rather do something I love, even if I don’t get paid much to do it, than make a ton of money but hate what I do for a living. I still stand by that rule today, and working at SEOmoz allows me to continue to hold onto those beliefs. I couldn’t have asked for a better job right out of college. I’m in an industry that’s constantly shifting and growing. New trends cause me to stay alert and on my toes, and I love working in an environment where I am learning something new every day. I love that Rand is aware of my abilities and constantly gives me new tasks that he knows I’m capable of learning how to do. I love how my job involves the mixture of working independently and collaborating in a group to brainstorm ideas. I have never dreaded coming into work; rather, I come in every day excited to tackle a new project, solve a new problem, and learn something new in the process.
5.  I have the best boss and coworkers in the world.
Here’s where I act like a sap and rave about the people I work with. We’re a small company, so it’s crucial that we all at least tolerate each other enough to work with each other in close proximity five days a week. Luckily, not only do I get along with everyone at work, but they’ve all become my close friends.

Jeff and I have the same taste in movies and in television, so it’s nice to work with someone who shares my love for Freaks and Geeks. Brandon’s sunny disposition is contagious, and he always makes me smile. Gillian is a warm, caring person who always makes sure that everyone is being taken care of and is doing well. It’s nice when Si’s in town because he has a clever sense of humor and a laid-back personality, so it’s incredibly easy to get along with him despite the large age gap between him and the other SEOmozzers. I often refer to Matt as the Third Brother I Never Wanted, in that we take great pleasure in mock-torturing each other. (Case in point: he once put mustard packets on my keyboard because I think it’s the grossest condiment ever, and I drew pictures on his whiteboard of him getting devoured by a shark when he took a day off from work to go surfing.)

Which brings me to Rand. I guarantee you that Rand is the greatest guy you will ever meet. It’s like Rand is subconsciously perpetually campaigning for the Most Selfless Guy in the Universe award. He always puts the well being of the company and of his coworkers first. His generosity and commitment astound me. Rand is the first to grab the check when we’re at lunch, he’s pumping out blog entries at 2:00 am, then still shows up to work at 10:00, he’s willing to fly from city to city in order to meet with clients (often with as little as a few days between each trip), and even though his cell phone is practically welded to his ear because he’s on the phone all day long, he’ll still eagerly wave me into his office whenever I have a question. I couldn’t dream of a better boss and friend than Rand (and his girlfriend is no slouch, either, for being so understanding and supportive of his drive to succeed).


In conclusion, why do I love working for SEOmoz? We’re like a happy, dysfunctional family! Seriously though, I keep expecting to get hit by a car or mauled by a dog, because I can’t believe that at 23 years of age I can have the good fortune of loving my job, having a great group of friends, and actively contributing to an engaging and dynamic industry. That’s why I love working for SEOmoz. Jealous? Yeah, you are.

Top 10 Endearing Monikers Bestowed on Danny Sullivan

August 30th, 2006

Danny is the ___________ of search.
1. Godfather
2. Shaq
3. Dali Lama
4. Rock star
5. Maven
6. Pioneer
7. Barbara Eden
8. Founding father
9. True voice
10. Guru
Found from perusing Barry’s List - This was found skimming through about half of them.
Yea, I think the man has some clout, and you can see how many people he’s had an impact on. […]



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SEO & e-Business: New (free) Video

August 30th, 2006

Andy Jenkins and Brad Fallon are getting ready to launch the new version of their “Stomping the Search Engines” course, which has generated a little excitement around the world of the web already. The official launch date isn’t until late in September, but they’re releasing some stuff now, including a free online video.

I’m still waiting for my box of DVDs to arrive so I will have a more in-depth

Coat-tailing on Parasite SEO

August 30th, 2006

We try not to do straight link-drops at LBB, but this one is too good: The Dark Side of Social Media Organization by Graywolf. One of the most common uses for this type of behavior is for reputation management and…

Danny Sullivan Moving On?

August 29th, 2006

Danny Sullivan announced he is likely to be moving on from SES and SEW.

How To Choose an SEO Consultant by Karl Ribas

August 28th, 2006

**Editor Notes
Karl Ribas is currently the Project Manager over at All Web Promotion, and on the side runs his own search engine marketing Blog and consultant website. I’ve had the pleasure of chatting with Karl back and forth online, and finally got to meet him (along with CK aka Kid Disco) at SES in […]



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The Final Word on the Yahoo! Directory

August 28th, 2006

I’ve been visiting webmaster forums for several years and one of the yearly discussions is Is the Yahoo! Directory worth it? The answers always range from Hell no! to Hell yes! and the discussion centers on various points such as…

CrazyEgg.com - A Brief Peak - Cool Stuff

August 25th, 2006

CrazyEgg.com has just recently launched their really promising looking service. You can follow their progress on their blog, or signup with them to try it out. I’ve met the gentleman behind this service, and in addition to being extremely smart, they’re nice guys as well. I expect nothing but the best from […]



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SEO Rockstars Interview Podcast is Live

August 23rd, 2006

Download the show. Got a chance to talk with Greg, and Todd on SEORockstars
We talked a bit about consultancy work, and answered some of the questions that were asked in advance, including old sites, auctioned domains, social networking, and more.
I even got ‘em to spin my cheesy old intro, made one day out of boredome, […]



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Make Yourself Smarter: Your Laptop as a Transactive Memory System Tool

August 22nd, 2006

Ever since I’ve heard the flashy million dollar college term: “transactive memory system”, which I first read in The Tipping Point by Malcom Gladwell, I’ve been fascinated by the concept. My interpretation of a transactive memory system (TMS) is something that is used to retain larger amounts of information, by using a simple to […]



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Amsterdam

August 22nd, 2006

So I am going to Europe for a couple weeks. Most of the time in Amsterdam. Which should be fun.

Determining Domain Link & Age Related Trust

August 22nd, 2006

Thinking of ways to consider how much Google trusts an older domain.

Another SEO for Firefox Update

August 22nd, 2006

SEO for Firefox has been updated to use the Yahoo!, MSN, and Technorati APIs.

Traffic Power Sucks.com Lawsuit Over

August 22nd, 2006

Traffic Power recently dropped their lawsuit against TrafficPowerSucks.com.

Hard Answers Are Easy Links

August 22nd, 2006

The harder it is to find a piece of information the easier it is to grab a chunk of the market if you provide a quality answer to that associated problem.

What is link bait worth? (or, Why you should hire a fulltime link baiter and watch the value of your site skyrocket)

August 21st, 2006

Cartoon Barry asks the question: How much is link bait worth?Is there a simple equation? PR6 = $400 per link, PR2 = $25 per link. Link lifetime value = 6 months on average? High trafficked sites that link to you…

Order Matters, Says the Sandbox (Or, Where to start in a link building campaign)

August 21st, 2006

My recently published article, 101 Ways to Build links, shows that you have many, many link building tactics at your disposal. For any given website, you probably need to use at least a few dozen link building different tactics over…

12 Different Types of Links and How To Get Them

August 21st, 2006

Been meaning to do a revisit of the types of links that I discussed from “Balancing the Link Equation”, which is based on the thought process from a couple Pubcon presentations. Andy and Aaron just put out an excellent guide of 101 link building tips, and it kicked me in the butt to get […]



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Matt Cutts Talks German SEO Spam

August 21st, 2006

SEOFM.com recently did a podcast interview with Matt Cutts.

Health Publishers to Make Mad Bank

August 21st, 2006

Many large pharmaceutical companies are looking to boost their online marketing spend. Some have already looked to well known publishers to create custom exclusive ad friendly content.