Archive for the 'fantomNews' Category

fantomSpot: Search Gambling

January 3rd, 2006

Cross strategies offering search tied in to a sweepstake: that’s what search newcomer Blingo is doing

fantomTip: Sock It to the Spammers!

January 3rd, 2006

MailWasher Pro is the best thing since sliced bread when it comes to stemming the spam tide.

The Demise of Google?s AdWords Program?

January 3rd, 2006

Is France killing Google’s AdWords business model? In view of the growing number of lawsuits piling up internationall, the search engine’s business model may well be in serious jeopardy soon. And it’s not Google alone: all the other big players are under massive fire already …

Fighting the SEO Copycat Plague

January 3rd, 2006

Protect your Web content by having copyright infringements detected automatically.

fantomTip:  Rating the Googleness of Being

January 3rd, 2006

Michael Martinez speculates on Google TimeRank, Trusted Content Site, Child Inheritance, List Inheritance, etc.
One of the best and most plausible, experience-based analyses we have seen in a long while.

Spying On the Spiders

January 3rd, 2006

The world’s most comprehensive database of verified search engine spider IPs is an indispensable prerequisite for professional SE research, spider development, IP delivery or Cloaking technology, ultra-reliable traffic analysis, and more.

AFP Sues Google ? the Implications For Search

January 3rd, 2006

AFP sues Google - will others follow? And the implications for search …

European Search Marketing to Be Up By 65%

January 3rd, 2006

European Search Marketing Expected to Be Up By 65% in 2005 - good news for SEO/SEM agencies

fantomSpot: Search Engine Index Notification For You

January 3rd, 2006

This neat - and free - tool notifies you when Google, MSN and Yahoo search engine spiders crawl your site.

Beat The Google Adwords System!

January 3rd, 2006

The Definitive Guide to Google AdWords: 35 examples, 8 industries and a fast-start toolkit. You won’t get more for your money anywhere else!

Beware Fake PageRank Domains and Page Links!

January 3rd, 2006

URL jacking sites displaying fake high PageRank values are being flaunted as marketing tools, scamming advertisers by charging for paid links actually leading nowhere if ROI is what you’re targeting. Here’s what you can to about it …

Using Google Toolbar for SEO, and the Risks

January 3rd, 2006

Using Google’s toolbar may nudge the search engine to start spidering your web site. But it can also reveal all your passwords to Mountainside snoops …

fantomTip: ?It?s the bogons, stupid!?, or Why Your Site May Be Blocked From Search Engine Indices in All Innocence

January 3rd, 2006

Warch out - after migrating to another web provider, your site could disappear from the search engine indices through no fault of your own!

Ethical SEO, eh?

January 3rd, 2006

Summing up the whole “White Hat vs. Black Hat SEO” debate by looking into what is actually (and commonly) deemed “ethical”, this piece is well worth a read.

fantomTip: AdSense Notifier Extension For Firefox Released

January 3rd, 2006

Tired of logging into Google’s AdSense page every so often to check how many cents you’ve just made? This great Firefox extension automates the process and displays your earning on the status bar and, if you prefer, in a separate tab.

fantomTip: Deep Linking Analyzed

January 3rd, 2006

This new free online tool helps you analyze how the deep link ratio of a site affects its rank in search engines.

Scaling Down the We We Factor

January 3rd, 2006

Are your web pages all about you you you - but not about your customers? If so, you may be losing serious money. Here’s a nifty free tool which can help you find out.

Content Management Systems As an SEO Issue

January 3rd, 2006

This white paper outlines the basics of what to consider before or after implenting a CMS driven web site to get it well ranked in the search engines.

fantomaster.com On VoIP: New UK Phone Numbers

January 3rd, 2006

fantomaster.com now offers UK phone number support via VoIP

The Scoop On Yahoo!?s TeRespondo Deal

January 3rd, 2006

Yahoo!’s recent acquisition of Brazilian PPC provider TeRespondo gives the company a significant head start over Google and MSN in the world’s faster growing Internet market.

Confusing Customers Is No Viable Business Model

January 3rd, 2006

DigitalGhost on how and why the SEO / SEM industry is effectively jeopardizing its own client base by destroying trust and shunning verifiability.

fantomSpot: Organic SEO Wiki

January 3rd, 2006

A new Wiki on organic search engine optimization is inviting contributors.

fantomTip: Click Fraud Blog

January 3rd, 2006

This blog is focused on aggregating media coverage of the all-pervasive PPC fraud problem.

Hispanic Search Engine Marketing: A Breakdown

January 3rd, 2006

In this little known ground breaking white paper Nacho Hernandez spills the beans on marketing to the Hispanic community in the U. S. - a must read for anyone considering expansion into this highly profitable sector.

fantomSpot: Multilingual Search

January 3rd, 2006

Look beyond the realm of your particular market tunnel by subscribing to this blog focused on multilingual search and the international search industry.