SEO For Real

Post describing how Google is now looking at how unique content is and link quality to help set crawl priorities, and what it means to SEOs and webmasters going forward.

Post about how selling high end products or services requires you to appeal to customers on an emotional level. Also talks about selling being link worthy is like selling a high end product.

Post about the importance of optimizing your revenue per pageview.

Post about Microsoft AdCenter’s wide array of useful SEO tool offerings.

Post about the value of tracking your AdSense earnings down to the page and keyword level.

The effectiveness of a marketing mechanism is going to be inversely proportional to the volume of spam generated and marketed to the same demographic using that same mechanism. If a mechanism is saturated with spam you need to do things that add credibility or make your spam look less spamlike than the bulk of generated spam. As people kill the effectiveness of a medium or mechanism due to mass spam generation they may be setting up a new birth.

Post paralleling the development of trust measures between organic search and paid search.

Post about being less than impressed with Yahoo! Publisher network’s regional ad targeting.

Microsoft AdCenter Labs offers a free tool for determining if a search query or web page is informational or commercial in nature. Yahoo! Mindset alters search results based on your level of interest in informational or commercial results.

Post about trying to avoid leaving common visual or algorithmic search spam footprints on your site.

Article about how estabilishing nearly automated baselines makes it easy to grow your business with minimal stress.

There is a new free keyword ranking tool which checks rankings on many Google data centers, while also showing cache date, PageRank, number of indexed pages, and link data from Yahoo! and MSN.

Post offering tips about using keyword modifiers and semantically related phrases when optimizing page copy to rank in Google.

Free SEO tool which checks how similar different web pages are.

Tips about how to check where a site ranks in Google’s search results for a given query, and why the same site can rank in different positions for many people.

Links to the full Mike Grehan interview of Matt Cutts.

Text Link Ads recently launched a free tool to price the value of text links.

Post with a link to a cool snowboarding video I saw on Google Video.

Post offering a few tips for ways to help consumers and search engines understand what your brand is about.

Post offering tips about improving AdSense earnings by focusing content on easy earning opportunities.

Post offering SEO tips for shopping websites and using product comparison pages for SEO.

Post mentioning that Yahoo!’s linkdomain search shows if any of the top backlinks to a competing site have been tagged by others. Heavily tagged sites are typically sites which are viewed by many people, and are typically natural editorial citations or nepotistic links.

Marissa Mayer recently gave a speech about Google and innovation at Stanford University.

Post about how some of the major search engines may push to integrate vertical search and higher quality content into their databases to marginalize many business models revolving around low quality content.

Post about considering the authority level of a domain before determining how far to scale it out and what type of content and content quality you create.